Targeted Communication Program

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The Private Club Industry's Answer to "What do we do now?"

The private club industry has struggled with targeted communication to their members.  Surveys and drip campaigns have been conducted on a macro-level, without the ability to analyze specific individuals based upon their activity levels and true engagement within the club.  This broad method of data collection was not designed with a specific purpose for individual members.  This has left clubs frustrated and without an answer to three important questions:  1) How to automatically collect individualized data.  2) Which members need the most focused attention.  3) What precise questions need to be asked. 

The answer is A.L.I. 

Clubs have embraced the fact that A.L.I.’s Predictive Trends Analysis program is the most accurate and effective way to identify the individual engagement levels of their members.  Now, A.L.I. has developed the Private Club Industry’s answer to the question, “What do we do now?”  Our new Target Communication Program delivers the solution to your club’s data and communication needs with an automated three-step,   purpose driven process.

Step 1

Identify Individual Member Engagement Trends using A.L.I. - Each month,   your club will receive four A.L.I. reports: Negative Trending Members, Positive Trending Members, New Member Trends and All Member Trends.  These reports identify Individual Member Engagement Trends so your team can take the appropriate actions to reengage fading members, reward increasingly active members and ensure positive   integration into the club for new members.

Step   2

Perform Focused Surveys for 6 Key Member Groups:  Negative Trending, Positive Trending, New Members, Static Trends, Older Members and Female Members – Custom, focused communications will automatically be sent out monthly, quarterly or semi-annually depending upon the group.

Step 3

Launch Targeted Drip Campaign – Members will receive Targeted Communications automatically, via a drip campaign, custom designed for your club. This program is designed to reach every member of your club throughout a 12-month period, to provide the individual attention necessary to increase their engagement within the club.

This 12-month program is designed to produce data that will prove that the engagement strategies are working on behalf of the club.  This strategy for improving the overall health of the club is a full 12-month commitment.  It is imperative that the club takes a long-term outlook and approach to understanding how   each group of members utilizes the facilities and finding the opportunities for increasing overall engagement.