Predictive Trends Analysis

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The reason private clubs continue to struggle with membership retention is that they have allowed the concept of membership retention to be completely reactive; as something they simply could not control. Re-engaging members leads to increased activity, profits and ultimately, membership retention.

The most effective strategy to retain members is through the use of predictive statistical analysis. Predictive statistical analysis can identify subtle positive and negative trends and allows you to foresee what will happen before it happens!

Communicating with your members is essential, but having the ability to ask specific questions, to specific members and groups of members with similar club engagement levels is priceless.  Communicating with a purpose, with data-driven, direct, automated conversations with your members is ground breaking.  This innovative new Targeted Communication Program is only available through A.L.I.  

The use of statistical analysis will allow club leadership the ability to make action plans with precise strategies toward minimizing annual attrition, thus enhancing retention and saving

each dues line on the books.

There are a number of activities at your club that do not require spending. Simply running a ‘spending report’ does not give you the ability to see subtle changes and trends in your members’ activity. Our reports provide more than the very simple facts of who is spending and who is not.

It is critical to understand the enormous

financial impact and benefit to the club

budget that occurs when a private club has the necessary tools to increase engagement through more proactive efforts and predictive strategies.